Bruce Cattell

Experience at a glance

Commercial and leadership experience

• Strategic business perspective: decades of experience building, growing, buying and selling businesses.
• High-value transaction experience: formerly one of LINK's top brokers, successfully handling deals from $1 million to $20 million.
• Business growth experience: firsthand experience building companies, developing markets and identifying commercial opportunities.
• International commercial insight: commercial experience spanning New Zealand, the UK and Asia Pacific markets.
• Leadership of LINK: as CEO of LINK International, Bruce is focused on strengthening LINK's position as a trusted partner for business owners taking their next big step.

Industry and business type experience

Experience and approach

Bruce Cattell is a business leader who knows firsthand what it takes to build and grow successful companies. As CEO of LINK International, he combines his entrepreneurial spirit with decades of hands-on experience to help business owners navigate their most important transactions.

Bruce's journey as an entrepreneur has taken him from New Zealand to the UK and back again. Along the way, he built an import and distribution business from the ground up, growing it to a team of over 35 people.

In the UK, he spotted an opportunity to help manufacturing businesses grow and co-founded a specialist finance company providing solutions for equipment and materials funding.

Coming home to New Zealand in 2004, Bruce put his experience to work as a consultant, helping companies expand their horizons. He played a key role in building Asia Pacific distribution networks for a leading European electronics brand and created award-winning digital marketing campaigns for the New Zealand Government.

Transaction experience

Before stepping into the CEO role in 2021, Bruce made his mark as one of LINK's top business brokers, successfully handling deals worth $1 million to $20 million across manufacturing, services, engineering, digital technology and media.

His experience includes buying and selling businesses, business valuation and negotiation, and helping owners think strategically about their next move.

Bruce's approach

Bruce understands that selling or buying a business isn't just about the numbers - it's about trust, timing and finding the right fit. Whether you're planning your exit strategy or looking for your next venture, Bruce and the LINK team bring the experience and commercial perspective to help you take that next step.